Wavemaker North has launched its new full-service content and creative team, restructuring the existing WM Content team in Manchester after a successful year which has seen the agency win new clients, new content briefs and being crowned ‘Content Team of the Year’ at the Prolific North Awards 2019.
Led by Managing Partner Simon Jones, who moves from his previous role as Joint Head of Planning to lead the team, WM Content will focus on content strategy, content production, social media, influencer marketing and digital PR all fully integrated with Wavemaker’s proprietary data-led Purchase Journey planning process.
The restructure includes a fresh proposition around each discipline, investment in a studio space in their Manchester hub and a new focus on how creative content, fuelled with consumer data can effectively drive performance for clients.
Following a number of successful content pitches – including work with Princes Foods, Europcar and Homeserve – Jones recognises that the time is right for Wavemaker North to be shouting loud and proud about its content and creative credentials in line with its existing work across media and technology.
He commented: “We see that clients are increasingly looking for high quality, cost effective solutions when it comes to content. Our content proposition is born from this need and rooted in how we wrap our creative, social, influencer and digital PR expertise around Wavemaker’s proprietary purchase journey thinking. We believe it’s an industry leading approach to content.
The team are in place, we’re hiring fresh talent and we’re working with some forward-facing clients. To say we’re excited about this team launch is a massive understatement”.
Joining Jones in the leadership restructure is business director Lee Benecke who will bring his 15 years of agency experience across social media, creative, content and PR to the new structure. He will lead a team of 10 content and creative specialists, new creative studio and work with Jones on the partner network around WM Content.
Jade Prady, Head of Business Development and Marketing Wavemaker North
Phone: +44 7515 660 085