Phoebe has worked at Wavemaker North for 3 years, with over 7 years’ experience in the Digital Media Industry. She began her career working across multiple Digital channels before eventually specialising in Display.
During this time, she has gained experience working across Automotive, Retail and Banking clients. Throughout her career, Phoebe has also worked across multiple different Travel clients such as American Airlines, Thomas Cook, Qatar Airways and Jet2. This has enabled her to combine her digital expertise with a passion for travelling and experiencing different cultures.
In this spotlight feature, we uncover what agency life is like in a fast-paced Digital Display team and why one particular song by Sister Sledge is always on top of Phoebe’s going out Spotify playlist…
How did you get into media?
I feel that it is quite common for people to fall into the Media Industry by accident and it was no different for me. I studied Psychology at University and once I finished my degree, I knew I didn’t want to be a Psychologist. I decided to take a year out, I worked in a pub to save up money and went travelling around South America.
I came back with no idea what I wanted to do. Due to my background in Psychology, I felt that the skills I had learnt would be transferable to a career in marketing, which always sounded appealing, so with no experience I began to apply for jobs. It was difficult to stand out and justify why I was the best person for a role when I had never worked in the industry, so I started to speak to companies to see if I could take on some unpaid work experience to boost my CV.
One of the companies that I had my eye on were only a short drive from where I lived, so I decided that to make an impression I would print off a copy of my CV and take it in, in person. I gave the receptionist an envelope with the Head of HRs name printed on it. This meant that my CV would be in their hand, rather than lost in an inbox.
By chance, there was a digital trainee role in their Media department that had just opened with no experience in the industry required. To this day, I am convinced that receiving my CV in paper form grabbed the attention that I needed to get myself the initial interview.
What is a typical day like for you?
I always start the day with a cup of tea and check through my to-do list to reassess what deadlines are coming up and prioritise what needs to be done that day.
Life on the Digital Display team tends to be very fast-paced with multiple campaigns and clients to juggle so it is really important that I take this time first-thing when I have a fresh perspective.
Generally, a lot of my time is spent responding to briefs for clients such as Jet2. When we receive Jet2 briefs we will often sit down with the client leads and teams from other channels (TV, OOH and Radio) to discuss the brief and outline our strategy to deliver against the client’s objectives.
We work with a variety of Media Partners so we often have face to face meetings, catching up on activity that we are running or discussing new products and targeting opportunities. As the digital landscape can shift rapidly, it is important that we are on top of the latest industry developments and we are aware of how our partners are responding to these.
What piece of advice would you give to someone just starting out in the industry?
Try to attend as many meetings and supplier presentations as possible, even if it is not directly related to your own media channel. Gaining insight into other channels can be refreshing and help broaden your understanding of the wider media landscape.
Who would be your dream client?
Last year I took part in a workshop that ended with a mock pitch for the WWF charity. It was really interesting to discuss reaching WWF’s key audiences online and how we could mobilise them to think about the small changes they could make to impact the climate crisis. It sparked a lot of inspiration so I would love to work for a similar brand or charity.
What is your proudest career moment to date?
At the Wavemaker Manchester office, we have an annual award ceremony where everyone nominates colleagues and work from the last year. This can range from ‘Best New Stuff’ and ‘Best Idea That Never Happened’ to ‘Every Day Brilliance’. It is a great way to get the whole agency to come together at the end of the year and celebrate all the fantastic things that we have done for our clients, or to recognise colleagues for their work.
Last year my colleague and I both unknowingly nominated each other for the same award and ending up winning it together. It was a lovely way to have our work recognised and to share it with someone that you work so closely with on a daily basis was a real highlight.
Describe yourself in three words
Inquisitive, determined and a perfectionist.
What do you like most about working at Wavemaker?
My team! The Display team all sit really close together and even though we work on different clients, we are always bouncing ideas and thoughts off each other – it feels very supportive and collaborative.
This is also true across the wider agency, the atmosphere in the office is so different to anywhere else that I have worked. There is always such a buzz, whether that is around the work we are doing for clients or deciding where to go for a post-work drink!
Now on the rapid-fire question round
If you were stranded on a tropical island what two things would you want with you?
My own bed and Spotify – so I could sleep well and also have unlimited music to dance to.
Are you a cat person or a dog person?
I am definitely a crazy dog lady.
What is your favourite song?
Sister Sledge – Thinking of You! This song reminds me of wine-fuelled nights with my friends, dancing around the kitchen and singing into wooden spoons.
If you won a million pounds what would you buy?
A Yacht! I know a few people who would argue for a plane but I love the thought of the experience of a Yacht – sailing up to beautiful islands and being able to sleep on board surrounded by the sea. Although, I once Googled Yachts when I was daydreaming about this and the one that caught my attention was a lot more than £1million.
What’s your favourite movie ever?
Bridget Jones Diary! Such a great film and soundtrack.
What was the last book that you read?
Little Fires Everywhere. I love Reese Witherspoon and she is currently directing and starring in the TV Show, so I wanted to read the book before watching the series.
And that concludes this weeks staff spotlight feature. If you have more questions for Phoebe or are considering a career in Digital Display, let us know by sending us an email – email@example.com.