This month we’ve caught up with Pari Adams (in a socially distancing responsible way of course) who is a Journey Design trainee here at Wavemaker Manchester. Originally from Montreal, she is brand new to media, and is delighted to be at the start of what she is sure will be an exciting and fulfilling career.

In this spotlight feature, we find out more about her personality, her day to day, and how she is acclimatising to the British love of tea…

How did you get into marketing?

I studied communications at university and was passionate about media for a long time, but didn’t know where to direct that interest. In summer 2019, I did some work experience here at Wavemaker and loved it. My time there was inspiring and gave me a better indication of where I wanted to go careerwise. In December, I applied for the Journey Design trainee position as it became available and was ecstatic to be accepted for the job.

What is a typical day like for you?

I’ve been taking the tram into work every morning, however, I just got a bike and can’t wait to start cycling to the office once we can return.

A typical day at the office begins with our team huddle. Here, we catch up with one another, pick up projects and get an idea of what everyone’s workload looks like.

After, I’ll get started on my main tasks for the day. Generally, my work consists of understanding audiences and doing competitor research. There’s a lot of variety in my day-to-day, which I enjoy because I’m constantly learning.

The day is characterised by many brew rounds (more for my colleagues than for me – I’m still bewildered by how much tea they can put away on a daily basis), and at lunch, I’ll try to get a workout in or some reading.

My evenings are often spent catching up with friends over the phone and meal-prepping for the next day.

What piece of advice would you give to someone just starting out in the industry?

As someone only just starting out in the industry myself, I think it’s important to have confidence and put yourself out there. Never be afraid to ask questions – you never know what the answer might be.

Who would be your dream client?

I’m passionate about the climate crisis and would love representing a client who helps the environment in some way. Climate issues are often portrayed as being tired and heavy subjects– I’d love being part of a positive and creative campaign which gets people to prioritise the planet’s wellbeing.

What is your proudest career moment to date?

Getting my job at Wavemaker!

Describe yourself in three words

Ambitious, curious, calm.

What do you like most about working at Wavemaker?

There are so many great things about Wavemaker, it’s difficult to narrow down.

I find it especially inspiring to be surrounded by such strong, brilliant and creative thinkers – many of whom are women.

Another thing I really enjoy is the location of the Manchester office – we’re located by the canal and the area has a classic Mancunian feel to it. I also appreciate the efforts Wavemaker makes to care for its people mentally and culturally – the office has a great atmosphere which feels like more than just a place of work.

Now on to the much loved rapid-fire question round…

Glass half empty or glass half full?

Definitely half full.

What was your most recent purchase?

A sketchbook. Quarantine has prompted me to start drawing from observation again.

Morning lark or night owl?

Night owl…but that’s changing now that I work a 9-5!

Montreal or Manchester?

This one’s tough, but Montreal is always going to be my #1.

Where would be your dream travel destination?


And that concludes our third staff spotlight feature. Do you want to see us delve into a specific department in future pieces? Let us know at