Justine is an Account Director in the Organic Performance team at Wavemaker UK. Justine has been working at Wavemaker for over 3 years, and has 10 years’ experience in digital marketing, content and SEO. Justine currently leads organic performance accounts for two large global brands for Wavemaker, covering 16 markets in across Europe, US and Asia.

We caught up with Justine to learn about her colourful career and working experience at Wavemaker.

How did you get into marketing?

With a life sciences degree and a broad and varied work experience in recreation, retail, hospitality and as a personal assistant. I landed my first digital role at the Northern e-commerce giant The Hut Group in their digital content team managing music content – you know… when CD’s were still a thing. Soon the business stopped trading CD’s, at which point, I started getting more involved with other parts of the business and learning more about e-commerce. During my 6 years at The Hut Group, my experience developed from product content and catalogue management into SEO and digital marketing.

What is a typical day like for you?

Most of my time as an Account Director is spent managing projects by communicating with clients and various internal teams. I am responsible for the budgets of my clients, so I spend lots of time ensuring that we are spending it in the most efficient ways and looking for opportunities to expand our support. Although much of my time is spent “directing” the account, I am still heavily involved in activating tasks and performing analysis – mostly for markets where I don’t speak the language which adds another interesting dynamic to my everyday work. Most days are filled with biscuits too!

What piece of advice would you give to someone just starting out in the industry?

With a degree in Animal Behaviour and Natural History, I had to learn most of what I know about digital marketing on the job and from those around me in all different professions, from developers to marketers, business experts and data analysts.

I feel this should apply to anyone in the industry, whatever your level – never be afraid to ask for advice, there are no stupid questions. SEO is changing all the time, so seek to be challenged in your ideas and always be inquisitive in learning more. Also, be prepared to do the dirty work – it’s the only way you can truly understand the complexities of the digital landscape and your dedication to a task will never go unnoticed (if you ensure the right person sees it of course).

Who would be your dream client?

Any client where sustainability is a core functioning part of the business objective. I would love to work with a business that is a certified B Corporation, or any charity to business that is environmentally driven. Patagonia would be a dream brand to work with!

What is your proudest career moment to date?

I have many proud career moments and it is so hard to choose! Banning ivory sales from Preloved.co.uk, representing Preloved at a government-endorsed meeting at the house of commons regarding online pet sales… I could go on.

However, I do feel it is important not to forget the small wins and feel each day is full of mini proud moments. Like gaining praise off of a difficult client, winning more budget after presenting analysis or leading my first client performance session at Wavemaker (I am an introvert – so this was terrifying). What makes me most proud though is seeing any of my direct reports develop and achieve in their careers.

Describe yourself in three words

Thorough, caring, explorer.

What do you like most about working at Wavemaker?

After leaving The Hut Group, joining a large agency in the middle of Manchester was a nerve-racking move for me but never have I felt so welcomed into a working family.

I enjoy being surrounded by experienced colleagues and find myself learning every day. Although the work is hard and can be demanding at times, it comes with lots of opportunities to build your experience and to meet new people – there is never a dull moment. Wavemaker is also keen to support you through personal challenges and goals, something that has meant a lot to me.

Rapid Fire Questions

What was the last album you listened to?

The ‘best of’ album by Katchafire. Discovered it on our honeymoon in New Zealand and now it’s a daily go-to album to get me through spreadsheets.

Where in the world would you like most to visit?

I made a promise to myself to visit New Zealand. Last year Wavemaker made it possible for me to take the time to spend our honeymoon there and I would do it all over again in a heartbeat.

Marmite – love or hate it?

Love love love – no day is complete without marmite on toast and a sweet cup of tea.

If you had a spirit animal, what would it be?

I would love to say something calm and majestic like an elephant but realistically it would be anything that looks busy and worried – like a mouse.

What book are you reading?

I have so many half-read books and need to read the books I have hanging around but I am reading Hypnobirthing by Siobhan Miller at the moment. I am expecting a baby and not just reading it for kicks! Perhaps on maternity, I’ll read everything else before the baby comes, who knows!

Hope you enjoyed reading and learning more about our fellow Wavemakers. Stay tuned for more!