Izzy has over 7 years’ media experience, with the majority of this time agency-side in digital planning and buying across display, paid social and paid search. During her time at agencies, she has worked on clients across a wide range of sectors including retail, FMCG, finance and travel.
She also has a year’s experience media owner-side and 18 months’ experience client-side at a large fashion retailer and she has used this experience to help her develop strong client relationships and drive client growth in the client lead team at Wavemaker North.
To get an insight in to Izzy’s working life and career to date, read on below.
How did you get in to media?
I’ve always been interested in how people think and feel so I studied Psychology at university but ultimately decided marketing was the route I wanted to go down. After uni, I planned to save up and travel but ended up in a job at a media supplier and I loved it too much to leave in the end (and actually I have no regrets as I hate hostels!!)
I was in the sales department and the majority of my clients were media planners and buyers. After a year, I decided I wanted to do what they were doing and relocated to Manchester. Six years later, I’m still in Manchester and could never imagine myself anywhere else!
What is a typical day like for you?
I get the tram into work so I usually read my book which is a nice slow start to the day.
When I get into the office, I like to first make myself (and anyone else who is in!) a cup of tea. But beyond that, no day is the same when working in the client lead team! Because we’re responsible for so many different facets of an account, we talk to almost everyone in the agency (from activation teams to finance to planners) and obviously our clients!
In general, we act as the middle agent between clients and activation teams, so we will take questions or briefs from the clients and communicate this to the activation teams before collating responses and sending back to the client. This means we have to be very good at relationships as we talk to so many people and also have a broad range of knowledge across all channels.
What piece of advice would you give to someone just starting out in the industry?
When starting out, say yes to every opportunity you can from meetings to webinars to training. You might not think everything is relevant to your role but it will eventually all come together and you will be glad you spent the time doing the learning when you had the time!
Also, spend time getting to know your colleagues, media is very team orientated and it is so important to harness good people and communication skills.
Who would be your dream client?
I’ve worked across so many different clients across almost every sector but I haven’t worked across entertainment – would love to work for a record company promoting new albums or festivals!
What is your proudest career moment to date?
When I started at Wavemaker, in my fourth week it was the annual BVU event. BVU stands for Best Version of You and is an annual awards ceremony held by Wavemaker North to honour good work internally. I was so touched by the nominations and awards that I spent the next year trying to live my best BVU life, thinking if I even get nominated I’d be over the moon. I ended up being in the winning team for four awards and I have never been so proud! For one of the categories, I got to go up on stage with one of my best friends, Phoebe, because we unknowingly nominated each other and that was a lovely moment!
Describe yourself in three words
Someone at Wavemaker once described me as ‘fierce like Beyoncé’ which is great because I LOVE Beyoncé.
What do you like most about working at Wavemaker?
The culture. I’ve worked at two other media agencies and Wavemaker feels so unique: it has the feel of a start-up but has the benefits of being part of a global parent company. I really feel they want to get the best out of you – there are so many opportunities to get involved in things outside of your day to day role as long as you put your hand up! For example, I’m part of the Brainwaves team and there’s always opportunities to help out on new business pitches.
The people are some of the best people I’ve ever worked with and there’s always someone up for a post-work drink (whether that be at the pub or virtually at the moment!)
Now for the rapid-fire question round…
Staying in or going out?
At the moment I have no choice… But once we’re allowed, I’d always pick going out!
Book or Netflix?
Book every time.
What’s your favourite meal?
Anything with gravy e.g. roast dinner, pie, poutine… Born in the south but a northerner at heart.
Dream dinner party guests?
Louis Theroux, Dolly Alderton and Beyoncé
When you were a kid, what did you want to be when you grew up?
A spy – which is hilarious because I can’t lie.
That concludes our spotlight feature with Izzy. Stay tuned for more insight into Wavemaker North culture and agency life!