The Purchase Journey
We hold the world’s largest database of Purchase Journey research, WM Momentum ™
We have a better understanding of how our clients’ brands and their competitors perform than any other organisation on earth. We know this because we have the world’s largest database on how people make purchase decisions called WM Momentum.
We can spot growth opportunities at every stage of the customer cycle, way before people are thinking about buying anything and just going about their daily lives, to the period in which they are actively looking to buy, and choosing between you and a handful of rival brands. To date, we’ve analysed over 500,000 purchase journeys across 72 categories and 35 countries.
This isn’t just theory.
Uniquely, we are able to take this purchase journey insight and activate against it directly at a personal level, for the first time bridging the gap between precise insights and segmentations and activation. We can market to a target audience at scale, but also as individuals, all thanks to [m]PLATFORM, GroupM’s market-leading intelligence stack.
This unrivalled level of purchase journey intelligence allows us to precisely diagnose where the key growth opportunities and audiences are, giving clarity to where the focus of our clients’ marketing investment should be.
How we work
Our approach puts growth first. Most other agencies still work in the old way – define the target audience, rank touchpoints, and buy space accordingly.
We’ve flipped this on its head. We START by finding the growth opportunity. Next we identify the right audiences. And then we execute with creativity and agility.