iab digital britain

The Wavemaker North team attended the this year’s Digital Britain conference hosted by the IAB UK in Manchester.

It was a fantastic day joining an array of sessions which covered all things digital, from inspirational stories of digital advertising, an interactive view from the publisher group and food for thought on what brands really think of digital advertising.

We also had the privilege of hosting the Digital Britain Hack Day for 30 rising stars across the digital advertising industry. We gave them a brief from Fareshare Greater Manchester – a fantastic charity who look after food and waste recycling.

The group went off in teams to accumulate ideas and faced a panel of judges and the two teams shortlisted delivered their pitch LIVE on stage tomorrow at the Digital Britain event. The audience voted for their favourite idea and we’re delighted that one of our very own #FutureMakers was a member of the winning team! 

Here’s to Digital Britain 2020!

You can check out the highlights from the conference here.