Written By Kally Boshnakova, Creative Manager.

In this second creativity instalment, Studio Creative Manager Kally delves deeper into the challenges associated with the creative process at home. If you missed the first article, you can find that here.

Creativity is hard to pin down to one rigid definition. It’s particularly elusive, being able to manifest in various forms and be borne out of different conditions.

Ultimately in whatever field or under whatever guise it’s conjured, it’s about taking a risk and exerting a hard effort to create something new.

In part two of the ‘How to keep creativity alive during isolation’ series, we explore the realm of personal creativity at this time, looking at the sprigs of inspiration that have arisen, and the challenges posed to existing creative practices in the current climate.

Personal creativity

When considering creativity on a personal level, we regard creating as a channelling of energy and a form of personal expression. These descriptions capture creativity’s role as a release and a way to process the world around us.

Volumes have been written reeling off the benefits of creativity as a form of self-care beneficial for mental health. In a recent Mintel study, 57% of participants claim ‘to relax/unwind’ as the most important reason for practising a hobby. Understandably, in the current climate people are leaning into this even more.

We’ve seen an increase in creativity in the home, spanning activities from cooking and gardening to musical and artistic pursuits. For most people, immersing yourself in a new domain can prove to be positive and productive and it’s been great to see an upward trend in creative output.

Creativity requires dedication & inspiration

When we look at longer-form creative endeavours, there are differing opinions on exactly what comes into play when creating something. A lot has been said disputing the ubiquitous belief that you can attribute creativity to a spark or sudden surge of inspiration, but that the much more banal reality of it, is that you have to religiously work at building a practice.

Simon Sinek, author & motivational speaker

The famous quote from Edison that, “genius is 1% inspiration and 99% perspiration” oftentimes gets thrown about in support of the above.

In my experience, both elements play essential roles in the process. Inspiration breathes purpose into what you are creating and the persistence is essential in refining and seeing your project through to the end.

Time to create in lockdown

Coming back to current events, a pattern emerging is that people have more time on their hands but less of an opportunity to spend that free time on social activities outside of the house.

Historically, we’re a time-poor nation, clocking in the top 10 EU countries who have the longest working hours, leaving little time to dedicate to our crafts.

Having simplified our hectic schedules and finding that we routinely have more time, can there be a silver lining in that this uncertain period may translate into a surge of creative productivity and output?

For my part, I am hopeful.

Stay tuned for the final creativity instalment hitting the blog next week.