Congratulations to Nichols, Quiet Storm, Tangerine and Wavemaker North for winning Best Integrated B2C Campaign at this year’s The Drum Search Marketing Awards for the 2018 ‘I See Vimto In You’ Campaign.

This iconic soft drinks brand took a refreshingly different approach to their marketing campaign with a disruptive, ‘anti-advertising’ approach that perfectly captured the brand’s cheeky personality.

It’s great to see this fantastic collaboration recognised for its innovative approach to marketing.

A huge well done to everyone involved in making an award worthy campaign!

You can watch the iconic ad here.