4 Great Free Data Visualisation Tools for Content Marketing Campaigns

Written by Joseph Woodcock, Campaign Content Executive

In the world of content marketing, link building campaigns often fall into one of two groups; visual or data-driven. Visual driven campaigns use creative assets such as illustrations, GIFs or photography to tell a story whereas data-driven campaigns use different data sets such as government data or survey results to tell a story instead.

When executing data campaigns, it is often recommended to visualise the data to make it easily digestible for the reader and to create a unique asset for journalists to use when covering the story. But if your client has a small budget it can be hard to execute a survey and visualise the results creatively. Luckily there are plenty of great free tools out there which mean you can do the latter yourself, saving on time and money for you and the client.  

Canva

Canva is a simple, easy to use graphic design tool for creating assets such as social media posts, posters and more importantly infographics, all from your web browser. It’s free to sign-up and has plenty of free and paid-for templates that can be used as a starting point, coupled with a huge library of assets such as charts, icons, illustrations and GIFs and these can be dragged, dropped, flipped and resized anyway you’d like. Canva is the perfect tool for easily and quickly creating infographics based on survey data which can then be exported as JPEGs and shared anywhere you’d like.

Datawrapper

Datawrapper is a cool little tool for creating interactive tables, maps and graphs, all without any coding knowledge required. Similarly to Canva, you just need to sign-up online for a free or paid account, which allows you to create the interactive assets all from their website. There are a variety of tablets and charts you can create from scatter graphs to bar charts, and once finished these can then be embedded onsite as responsive iFrames using a simple piece of HTML code or saved as a PNG. The beauty of this is that you can then update them on the fly without having to re-embed the asset onsite and the HTML code can be shared with journalists so they can use it on their websites too.

Flourish

Flourish is our favourite tool to use on the team and probably the most robust and powerful out of the four. It allows you to create a plethora of interactive assets from tables and maps to image sliders, racing bar charts and image carousels. Again, you just need to sign-up online for a free or paid account that allows you to create all the assets from their website. Similarly to Datawrapper, these can then be embedded onsite as responsive iFrames using a simple piece of HTML. Allowing you to then update them on the fly without having to re-embed the asset on-site. You simply share the HTML code with journalists so they can use it on their websites too. We prefer this over Datawrapper due to its array of visualisation options and its ability to customise the assets to be more brand-friendly by adding logos and changing the colour palettes to meet client’s guidelines.

To see Flourish in action, you can check one of our previous campaigns which looked into the most historic cities in the north for TransPennine Express here.

Sirv

Finally, there’s Sirv, a good little tool for when you have a large image that you want to display onsite, such as an infographic, but you’re worried about people being able to read it on smaller screens or mobiles. By creating a free or paid account and uploading the image in question to the platform, you can create an interactive, zoomable version of the image which can then be embedded onsite with two small pieces of HTML code.

So there you have it, the four free data visualisation tools that we always have in our arsenal for creating content marketing campaigns for our clients here at Wavemaker North.

We hope you’ve spotted a tool here you have yet to come across! What are your go-to ones for data visualisation? If you have any questions or just want to continue the conversation, you can reach out me via my LinkedIn platform.